Dublin rugby fans at the centre of elaborate hoax involving Denis Leamy and Mike Catt
Unsuspecting rugby fans found themselves at the centre of an elaborate hoax in a Dublin pub on the day of the England v Ireland Six Nations game.
As the old rivals clashed in what was billed as one of the defining matches of this year’s tournament for both teams, unsuspecting fans found themselves under the spotlight.
Heineken, with the help of rugby legends Denis Leamy and Mike Catt, set up the elaborate hoax and put supporters to the test…with some highly entertaining results.
The stunt was created to launch Heineken Rugby Club, a place which inspires and enables rugby supporters to use the game as an opportunity to open their world.
Heineken Rugby Club brings fans together in celebrating and sharing the unique sociability that rugby, and rugby supporters, display.
Visiting a busy pub in the heart of Dublin to watch the big game, fans instead found themselves at the centre of an elaborate setup, one that forced opposing supporters onto the same side… at least for a short time.
Rugby fans the world over are known for embodying the great virtues of the game; singing the songs of one’s team is one of the oldest and best-known traditions of the game.
But, what would happen if rival fans were tasked with joining forces to sing together in order to achieve a common goal?