Pure Rally brings cross country car event to Ireland
If you've ever wanted to enter a cross country, rubber burning, road rally, but don’t have €100,000 to splash on a motor, let alone entry fee, then the Pure Rally event is the one for you.
The event was started by founder Mel Oliver to be a road rally for the 99 per cent, not just those with bottomless pockets.
“I started it back in 2013 having noticed a large opening in the market because all the other rally companies are ridiculously priced, especially Gumball which is €50,000,” Mel told our man.
“They’re there for the one per cent whereas we're here for the 99 per cent.”
This year will see Pure Rally’s first Irish event, which sold out in just four weeks.
The first leg of the fifty car rally kicks off on the 1st of July at Cork Gaol, heading on to Galway city.
As there are no rules dictating what kind of cars can be entered in the rally, spectators can expect to see a smorgasbord of interesting motors from all over the world.
“We’re open to all cars, any car can come, last year we even had some lads in a van,” said Mel.
This year’s event, which cost just €300 to enter, is now sold out, but thankfully, Pure Rally have another one planned for 2017, with tickets going on sale on the 1st of May.
“Ireland sold out in three to four weeks”, said Mel “we chose Ireland because we have a very large following there, we analyse where our new markets are through our website and social media hits, we’re branching out to Australia and South Africa soon because we’ve got a very large following down there.“
During the rally prizes are given out for fancy dress and best social media picture.
“We run competition to keep up competitiveness between the teams, like we have best social media photo or best fancy dress prize and we have a prize for go-carting, we give out around 1,000 worth of prizes at the event.
“All our events are based on the parties and the daytime activities that we offer, to make a great experience for the people taking part, so they have a fun packed weekend.”
The rallies are capped at fifty cars, to keep things manageable.
“We cap it at fifty cars per event; we’ve done more in the past, but find that fifty is the magic number to make sure everyone has fun.
“We could do 100 cars if we wanted to, but at the end of the day we want repeat customers
Celebrity appearances are a feature of the Pure Rally events and Ireland is to be no different, however Mel Oliver is remaining tight lipped, telling our man “it’s a secret”.
“We always have big names involved, like we have Nelly in London for our Marbella rally this year.”
The Pure Rally website gives an insight into what competitors can expect from the event.
Picking only the best destinations and accommodation, with beautiful girls and regular celebrity guests you will party alongside some of the world’s best Djs, in a rally that gives you sun, girls, luxury accommodation and entrance into some of the world’s exclusive VIP clubs to give you an experience of a lifetime but without breaking the bank doing it.
They also throw in the occasional surprise here and there and with some free goodies along the way.
The Pure Rally package includes: All hotels on the rally (including breakfast), free entry to all Pure Rally parties, 24 hour on call staff, legal support to help deal with any speeding issues that may happen, livery stickers for your car, a farewell BBQ and €1,000 of prizes.