Apple reveal new iPhone 7 and iPhone 7 Plus
The iPhone is the "industry gold standard", and the smartphone "by which all overs are measured" said Apple chief Tim Cook.
Apple has unveiled the new iPhone 7 and iPhone 7 Plus with upgraded cameras, more storage memory and a new pressure-sensitive home button.
The biggest upgrade is a new dual-lens camera on 5.5-inch iPhone 7 Plus, which allows for a real zoom and better quality photos.
The iPhone 7 models closely resemble existing iPhone 6S models in look and design with the same size screens (4.7 and 5.5 inches) as the previous models.
Here are the main points of interest about the new iPhone 7 and iPhone 7 Plus.
This is the single biggest upgrade on offer, although you'll need to get the larger (and pricier) 'Plus' model to get the full benefit, as it is the one with the dual lenses.
This new set-up, made up of two 12-megapixel lenses, makes the iPhone 7 the first modern smartphone to allow for proper zooming when taking a photo.
It should result in a significant jump in photo quality, with much better portrait shots of friends and family, regardless of lighting quality. It should also mean a huge improvement in photos of crowds, events or sporting occasions.
The dual-lens camera on the iPhone 7 Plus is made up of a wide-angle lens (which is used for scenery shots and photos in confined spaces) and a telephoto lens (for far off objects). This allows the phone to 'zoom' from one angle (or view) to the other without compromising much quality in the photo. Typically, a single-lens phone's 'zoom' is only the process of artificially stretching the photo to give the impression of a closer view. It generally results in poorer quality.
It should be noted that Apple isn't the first with a dual-lens camera phone: Huawei's P9 introduced it earlier this year (earning it the Irish Independent plaudit of best portrait camera phone on the market.) But this brings the genre on again.
And what of the camera on the 'basic' iPhone 7? It doesn't have the new dual-lens camera of its big brother. However, it has been improved itself, with better optical stabilisation and the same 12 megapixel camera.
NEW CLICK-LESS HOME BUTTON
Apple has replaced its traditional clickable Home button with a new pressure-sensitive Home button that vibrates instead of clicking when you press it.
The new iPhone 7 is water-resistant to the point of almost being waterproof. As well as being able to fend off rain and splashes, it can survive being dunked in water up to one metre.
Apple has introduced a new glossy "piano black" colour to add to its regular black, gold, silver and 'rose gold' models. It is removing its 'space grey' colour from the new ranges.
SAME LOOK AND FEEL AS IPHONE 6S
The new models are almost identical in design as existing iPhone 6 and 6S models, with the exception of the Home button and removal of the 3.5mm earphone port. The antenna lines on the back have also been shifted, although this doesn't significantly affect its appearance.
Apple is reportedly holding off on a physical design overhaul of the phone's body until 2017 when the iPhone turns 10 years old.
Earlier Apple introduced a new Watch with GPS, waterproof functionality, better battery life and faster app functionality.
The gadget, called Watch Series 2, is increasingly targeting fitness enthusiasts with the upgrades.
The new Watch is waterproof to 50 metres with its speaker ejecting water.
It has a more powerful chip that Apple says is 50pc more powerful. Apple has also released updated software for the device, watchOS3, which speeds up app usage and has a new emergency SOS contact function for emergency services.
Apple's smartwatch is still aimed as a general purpose device. It can download apps and provides alerts for most major messaging and social media services. It can also be used as part of Apple Pay systems, where swiping the gadget against a contactless terminal in a shop executes a payment.
Apple is hoping that the new Watch gives the gadget a boost in sales. While the company does not release figures, the research agency IDC published estimates this week estimating that the device's sales have declined by over 50pc this year because of the lack of a new model. However, Mr Cook said that Apple has moved into second position in revenue among all watch manufacturers.
Apple is increasingly competing against fitness devices