A study has found that selfies can improve your holiday memory by 40%
A study has found people are 40 per cent more likely to remember your holiday by taking a selfie.
Researchers at the University of Texas teamed up with HomeAway to discover how many people believe the selfie-craze helps them to store fond memories of a trip.
Art Markman - professor of psychology at the University of Texas - shared: "Some people love planning holidays - other people dread them.
"This research suggests that there is a significant cognitive advantage for people who let themselves get excited prior to their trips: they remember their holidays better than those who don't."
Further data from the study revealed Instagram is the best social media channel to store holiday memories, whilst 20 per cent of people are more likely to remember a vacation taken with friends and family, although a hike to the Mountains is the most memorable destination to jet off to.