Longitude visitors will get chance to 'Live Your Music' with Heineken
Anyone headed to Longitude in Marlay Park this weekend will get a chance to take part in a brand new way for fans to influence the performance on stage.
'Live Your Music', created by Heineken, made its debut at Sea Sessions in Donegal last month and after its huge success there now fans headed to the south Dublin venue next week will also get a chance to try the unique experience.
Heineken® Live Your Music hands over control to the crowd, empowering them to program the lighting, the visuals and the atmosphere… with a few surprises thrown in.
Live Your Music is a fully responsive, custom-built space featuring DJs and collectives from the worlds of house, disco, hip-hop and R&B, including Lui Rwego, Bobofunk & District Magazine.
Live Your Music will use innovative technology to gauge the energy of the crowd by tracking noise levels, body movement and heat.
The more energy unleashed by music fans, the more experiences will be unlocked.
Throughout the weekend, music fans and their friends can control the sounds, mood, visuals and more, in the interactive Live Your Music Rooms.
The Club gives festival-goers the chance to create their own bespoke nightclub experience, using a custom-built Heineken® control panel to choose the essentials of a great club experience - the music, strobes, smoke and visuals.
Inside The Music Box, festival-goers can create music using hidden drum pads, synth triggers and samples, collaborating to produce the soundtrack to their festival experience.
Furthermore, In Scope uses innovative GIF-capturing technology to allow music fans become part of the show, selecting and broadcasting their images through giant LED screens on-stage.