L.A. Reid: I signed Bieber because he was beautiful like a woman
Justin Bieber was signed by L.A. Reid because he is "beautiful like a woman".
The 59-year-old music mogul signed the 'Baby' hitmaker to Island Records in October of 2008 when Bieber was just 14 years old after being introduced to the Canadian pop star by Usher.
And in his new book 'Sing To Me', Reid recalls that first meeting with Bieber and admits he was as struck by his famous haircut and looks as he was his singing.
In the memoir, Reid reveals: "At four on the dot, Usher walked into my office with this adorable fourteen-year-old boy. This kid was beautiful, like a woman can be beautiful and men rarely are, and he turned it on as soon as he stepped into the room.
"I could see immediately that Justin's hair would be every bit as important as his songs, his voice his face, or his presence. Justin was simply beautiful - his superpower was his face."
Reid is not the only person who has commented on Bieber's androgynous beauty.
'Orange is the New Black' actress Ruby Rose has noted the 21-year-old singer has a similar face to her own.
She said: "I hear that Justin gets asked a lot if he is Ruby Rose. It must be very frustrating for him."