Ed Sheeran reveals Gingerbread Man Records label

Ed Sheeran reveals Gingerbread Man Records label

Ed Sheeran has revealed details about his new label, Gingerbread Man Records.

The 'Thinking Out Loud' hitmaker has launched his own record label - which is a subsidiary of Warner Music UK LTD - and has expressed his excitement about working with up-and-coming artists.

Ed said: "I'm extremely excited to be starting-up my own label. It's something I've been planning for some time. I've always loved endorsing acts from the very beginning and I get to work with artists I truly believe in."

The 24-year-old star - whose second studio album 'x' is the most streamed record on Spotify ever - has also revealed the details of his first signing, Jamie Lawson, who he recently championed at a tiny show in London and who will release his album later this year.

He added: "My first signing is Jamie Lawson - he's an incredible talent, who I've known for a couple of years, and we've actually been on tour this year across Australia and the UK/Europe. Jamie's self-titled album is coming on October 9 and I can't wait for you to hear it."

The four-time BRIT Award winner will release Jamie's first video through the label's new official YouTube channel, which fans can subscribe to now: https://www.youtube.com/channel/UCfLAzLhQsUOYIAq02LB32nQ