Bold Motel to send Electric Picnic goers into a frenzy as research shows most spend over 18 hours at the campsite
NEW research claims that festival attendees spend 12 and a half hours per day in the campsite – excluding sleep!
In the run up to Electric Picnic, new research by Orchard Thieves cider has revealed that, on average, festival attendees spend 12.5 hours a day in the campsite waiting for the boldness to kick off, and another six hours sleeping.
This year, Orchard Thieves is encouraging festivalgoers to get out of the campsite and into the main arena earlier, as the premium cider brand introduces Electric Picnic’s first ever on-site motel: The Bold mOTel.
The Bold mOTel is no average resting spot however; time stands still at this forgotten play land where it’s always time to be bold.
The antics kick off from 1pm on Saturday and Sunday but The Bold mOTel will officially open its doors with a launch party on Friday night from 7pm ‘til late.
With many secret features and hidden opportunities to be bold, the party’s pièce de résistance is the giant abandoned swimming pool-turned dancefloor.
Festivalgoers will be invited to get in the pool and dance the day away under the supervision of the DJ Lifeguard Tower.
Over the weekend, a full lineup of activities will be led by the motel’s resident Chief Thief and will include some very exciting live pop-up performances.
Motel guests will have the opportunity to get involved in a number of activities like lip sync battles, with lots of on-the-spot opportunities to win. A host of well-known DJs will take to the poolside decks, playing all the ultimate hits of the past few decades.
As is ever the case with Orchard Thieves, the bold will be greatly rewarded. Those who choose to stop procrastinating tentside and ditch that campsite early, will be granted ‘private’ access, at The Bold mOTel.
The Reception and The Bedroom will open their doors on a first-come-first-serve basis, from 1pm to 3pm (Saturday and Sunday).
Those who arrive early enough will be given their very own room keycard and a party time-slot. Only pre-booked* appointments will make it through the doors beyond that point.
A fully stocked bar and a jam-packed programme of activity, with plenty of surprises along the way, will ensure that every motel guest leaves ready to write up the ultimate five star review.
Find Orchard Thieves on Facebook and follow Orchard Thieves on Twitter @OrchardThieves, for ways to win pairs of tickets to Electric Picnic and find out all of the most up-to-date information about The Bold mOTel at #EP2016.