Apple launch 'most affordable' iPhone ever
Apple is to launch a new smaller iPhone called the iPhone SE that will also be the company's "most affordable" phone.
The technology giant said that most users' first iPhone was often one of their older, 4-inch sized devices, and lead to the creation of the SE, which is the same size as the 2013 iPhone 5s.
Apple chief Tim Cook said: "The iPhone is the most loved smartphone in the world, and today we are welcoming a new member to the family."
Despite its smaller size and cheaper price - beginning at 399 US dollars - the SE will come with up-to-date specifications including a 12-megapixel camera and the ability to record video in 4K - four times that of HD.
Pre-orders for the new iPhone will begin on March 24, with the device going on sale on March 31 in the UK.
It will be available in over 100 countries by the end of May.
Ireland is expected to have the phone in early April, with pre-orders beginning on March 29.
The 16GB model will sell for €499 while the 32GB model will be €599.
A new iPad Pro, smaller at 9.7-inches has also been announced, a similar size to the firm's existing iPad Air line.
Apple's Phil Schiller said the new device had the same display as the larger 12.9-inch Pro, and also comes with a new light system called Night Shift, that lowers blue light for reading in the dark.
The display also has a display Apple is calling True Tone, which changes the colours on the screen depending on the light conditions it's being used in.
The new, smaller iPad Pro also supports the smart keyboard and Apple Pencil stylus that are part of the larger Pro's set-up.
The new iPad Pro also has the "most advanced" iPad Pro camera ever, a 12-megapixel lens - the same as the iPhone 6s.
It will be available in four colours, including rose gold, for the first time.
The pre-order and on-sale dates match those of the iPhone SE - going on-sale in the UK on March 31.