This summer could see a global prosecco shortage
A combination of rising popularity and bad weather could spell a dry summer for fans of prosecco.
A report in the industry magazine The Drinks Business says that the drink has never been more popular, but that it is now so in demand that stocks could run low this summer.
“Last year’s harvest was very poor, and down by up to 50% in some parts, so there is a very real possibility of a global shortage," said Roberto Cremonese, export manager one of the biggest manufacturers Bisol.
“We’ll find out how big the problem is in August when the brokers release their stock. At the moment we don’t know how much Prosecco they’re holding on to.
“Because there is such a demand for Prosecco, the négociants (merchants) are releasing it onto the market slowly and are taking it as an opportunity to put prices up, in some cases by 50%."
The economic downturn saw sales of champagne dive and prosecco became the fizzy stuff of choice for all sorts of celebrations.
If the price does go up, or it becomes scarce, it might be wise to buy a few bottles now for that upcoming event this summer...