Peugeot introduces the 308 GTi by Peugeot Sport to Irish market

CarsBy Robbie Farrell
The new Peugeot 308 GTI has arrived in Ireland
The new Peugeot 308 GTI has arrived in Ireland

Peugeot has brought the 308 GTi by Peugeot Sport to market in Ireland.

The 308 GTi has been developed by Peugeot Sport engineering experts and offers drivers the ultimate ride.

Showcasing Peugeot’s unique i-Cockpit interior, a 1.6-litre THP Stop & Start petrol engine and a tuned chassis, the 308 GTi is available in two versions – a 250bhp version and a 270bhp version with Torsen® differential.

The featured engine is the most efficient in its category, capping CO2 emissions at 139g/km and delivering 47.0mpg (6.0 litres / 100km).

The 308 GTi 250bhp retails from €36,990 plus delivery, whilst the 270bhp version is launched from €39,990 plus delivery related charges.

The 308 GTi by Peugeot Sport is now available on special order through the Peugeot Dealer Network in Ireland. 

Bruno Famin, Director of Peugeot Sport said, “As with all our competition models including the recently victorious 2008 DKR beast, in developing the 308 GTi by Peugeot Sport, we targeted all aspects of the car, including weight, the efficiency of the chassis and brakes, the engine performance and the body-hugging seats.

"Those who buy the car are set for an intense experience with this new version developed by an entire team. It comes with a raft of high-end performance features as standard.”

The 308 GTi by Peugeot Sport, in both 250bhp and 270bhp guise, adopts a striking stance, sitting 11 millimetres lower to the ground on large wheels.

Full LED headlamps flank an exclusive black radiator grille with a horizontal chequered pattern and gloss-black finishing, while two ample exhaust pipes are found housed at the rear.

There are two front spoilers below the bumper, which add to aerodynamic performance, with a SCx of just 0.69. The GTi signature is clearly visible on the front wings and the tailgate.

Interior styling is purposely sporty, with an anthracite-style finish right up to the roof, red stitching features on the upholstery, door panels, gear lever and GTi floor mats.

The aluminium door sills carry the Peugeot Sport and GTi signatures, matched by aluminium pedals, foot rest and gear knob.

The user-friendly feel of the unique Peugeot i-Cockpit promotes safe, instinctive driving, crucial for a car that packs such a punch.

The compact steering wheel, finished in full-grain leather and featuring the GTi logo, provides natural grip and flawless precision.

It leaves plenty of room to see the head-up instrument panel readouts with their chequered backdrops and the GTi greeting in the centre.

The large touchscreen forms a seamless part of the instrument panel with its Redline theme, adding a final touch of flair to the Peugeot i-Cockpit. 

The 308 GTi 250bhp features the same engine as its more powerful sibling.

Fitted with 18” alloys, it goes from 0 to 100kmph in 6.2 seconds and covers 1,000 metres from a standing start in 25.6 seconds, with a power-to-weight ratio of just 4.82kg/hp.

Brakes include 330mm discs in the front and 268mm counterparts in the rear. Power is channelled to the ground through Michelin Pilot Sport 3 tyres (225/40 R18). 

Standard equipment on the 250bhp version includes 18” alloys, dual zone climate control, cruise control with speed limiter, electric handbrake, auto headlamps and wipers, electro-chrome rear view mirror, large touchscreen, front and rear parking sensors with rear parking camera, electric folding door mirrors, satellite navigation, Bluetooth and USB input, driver and passenger lumbar adjustment, sports style front seats trimmed in leather effect and half alcantara with red stitching, Peugeot Open & Go keyless entry and alarm. 

The 308 GTi 270 sets a new record for power-to-weight ratio in its segment, at just 4.46kg per unit of horsepower, and does 0-100kph in a mere 6.0 seconds, covering 1,000 metres from a standing start in 25.3 seconds.

The 308 GTi 270bhp version is equipped with Torsen® limited-slip differential technology and 19’’ alloy wheels shod with Michelin Super Sport tyres.

It has 380mm discs at the front with red Peugeot Sport brake calipers and 268mm discs at the rear. 

Standard equipment on the more powerful 270bhp version sees the addition of 19” alloys and massage function on driver and passenger seats.

The GTi 270 version also features Peugeot Sport bucket seats, upholstered in leather and Alcantara and providing outstanding lateral support, to ensure the driver feels at one with the car at all times.

Exclusive to the GTi 270bhp version, a Torsen® limited-slip differential has been incorporated into the transmission to improve cornering grip.

Standard on both versions, a Driver Sport Pack allows the driver to ramp up the high-octane feel.

Pressing the Sport button on the centre console switches the display colour from white to red, shows additional information on the central readout (power, torque, boost, lateral and longitudinal acceleration), enhances engine noise growl and changes the accelerator pedal mapping.

There are a total of six colours available in the 308 GTi range: Ultimate Red, Pearlescent White, Magnetic Blue, Nera Black, Cumulus and Hurricane Grey. A Coupe Franche option available on the 308 GTi 270bhp version contrasts the explosive Ultimate Red with Nera Black. 

With a rich heritage in motor sport success, since the launch of the legendary 205 GTi, Peugeot has sold its sportier performance models to more than 800,000 satisfied customers, to include the 206 GTi, 307 GTi, 309 GTi, 405 Mi16, the 505 GTi, the 306 GTi-6, more recently the 208 GTi and the RCZ R and now the much-anticipated Peugeot 308 GTi by Peugeot Sport.